Online Open Days & Events - Our guide to what students, parents and HE Marketeers really think

In partnership with HE content specialists,Stori, Springpod are delighted to launch our guide to online open days for universities.

For the guide, we’ve spoken to prospective students and their parents and guardians. We looked at what’s happening with open days in the UK and beyond and also shared what the team at Springpod have learnt from hosting over 60,000 virtual open day registrations in 2020. 

Our guide is for everyone working in Higher Education marketing, communications, student recruitment and events. 

Inside you will find: 

  • Interviews with students - find out why you need to be on top of your unofficial social channels and what events they love 

  • Parents and guardians from across the UK give their perspective on helping to navigate the toughest student application experience 

  • Thoughts from HE marketing leaders - how they coped with student recruitment during the pandemic 

  • Our top tips, we outline everything we’ve learnt from clients, students and parents and how that can help you in your events 

  • Student research - the Springpod student ambassadors told us how they feel about this years’ recruitment cycle

“It’s cliché to say that the last 12 months or so have been unprecedented, but for higher education marketers, it’s overwhelmingly true. 

One thing that's clear, is the incredible passion that people have for higher education."

Oliver Fisher,

Co-founder & CMO Springpod

Downloading the guide will help you: 

  • Use the latest insight from students and parents on their experiences to help shape your own recruitment events and content in the run-up to clearing and for the ‘22 and ‘23 recruitment cycles 

  • Leverage our experience of online events to help power your own

  • Understand how competitors and peers have approached the challenges you are facing too. 

You can download the full guide here or by clicking the button below.

We’d love to hear your thoughts join in the conversation online: #HE2021, #OpenHE21 #UniversityOpenDays.


New call-to-action


Subscribe now

Get monthly updates with helpful guides and insights.